The SO/ Hotel & Residences by DMCC is the first establishment of its kind in the Middle East and has a distinctive character that mixes glitz with adventure. Here, you may experience total luxury together with top-notch amenities and services that are provided with a daring and stylish twist. Among the exclusive private amenities provided to members are a private fitness facility, a swimming pool, and a MIXO residential club with a permanent DJ.
SO/ Hotel & Residences is a master-plan development by DMCC at Uptown Dubai. Uptown Dubai is a distinctive location with its own world. By nature, it is innovative, exciting, and eccentric. a scenario that is evolving and will continue to make news for years to come. a 24-hour neighborhood boasting some of the world's most desirable hotels and institutions, distinct high-end boutiques, and a prominent entertainment center.
The SO/ hotel and flats are located in Uptown Dubai. The Residences are designed to promote a sense of community and provide residents with a space to relax and spend time with their loved ones. Each SO/ location dubbed the "place to be seen," caters to society's glitzy tren-trendsetters and has a distinctive SO/ Look, a specially created smell, and loud music, turning it into an energizing urban hotspot.